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The ABCs of Corporate Branding, Letters L-P
The ABCs of Branding Throughout the years we’ve come across many definitions for terms akin to the world or branding. Too often the explanation is overly complex or contradictory, which leads to...
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The ABCs of Corporate Branding, Letters R-S
The ABCs of Branding Throughout the years we’ve come across many definitions for terms akin to the world or branding. Too often the explanation is overly complex or contradictory, which leads to...
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Namedroppings.com Drops Hammer On Motorola
Not sure if you have heard but come 2011 Motorola will officially have a split personality. Fresh off the heels of the first quarterly report of increased sales in four years the timing is interesting...
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The ABCs of Corporate Branding, Letters T-Z
The ABCs of Branding Throughout the years we’ve come across many definitions for terms akin to the world of branding. Too often the explanation is overly complex or contradictory, which leads to...
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Avoiding A Holiday Card-tastrophe
Every year, companies spend thousands of dollars on company holiday cards and gifts. While company holiday cards are a fun, festive gesture, it’s important to remember that a consistent brand identity...
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Good Branding Gone Bad
The recent news about Motorola splitting the company is a great example of good branding gone bad. Smart brand strategy, brand architecture and brand positioning are supposed to clarify and simplify a...
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Live From New York!
By Ray Baird While the snow is falling on the streets, I am tucked inside the Westin New York at Times Square learning and sharing corporate branding ideas with the brightest minds in the field at the...
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Challenger Branding
It’s the concept of using disruptive strategy and creative concepts to fight against the status quo and mammoth brands. Basically it’s how to take over the number-one Brand Position. That was the...
View Article.co – dependency: Should You Rely on the Next Domain Craze? Part I
If you watched the Super Bowl last week, you probably remember this commercial from GoDaddy.com: Although that probably left you reflecting on the wonders of plastic surgery, the real question you...
View Article.co – dependency: Should You Rely on the Next Domain Craze? Part II
Last week, we talked about the introduction of the.co domain and the failure of previously introduced domains (like .biz). The real question is: why should you and your business take .co seriously?...
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